Lux Group, a name deeply rooted in knitwear and innerwear, is preparing for a remarkable new chapter with its foray into womenwear. The company now aims to achieve a revenue milestone of $100 million within five years through its newly launched brand, Pynk. This bold move reflects the brand’s ambition to redefine affordable fashion for women in India.

With an official launch on May 1, Pynk has already made early impressions through a soft rollout in key cities like Kolkata, Mumbai, Pune, Ahmedabad, Varanasi, and Jaipur. The feedback has been encouraging, prompting the group to target $15.6 to $16.25 million in revenue in its debut year. That figure is expected to double by the second year and eventually reach between $93.75 and $100 million by the end of the decade.

Pynk aims to fill a gap in the general retail segment by offering stylish yet affordable apparel. With a price range of $6.25 to $12.50, it holds potential to become the country’s go-to choice for accessible fashion. The brand also plans to build a vast distribution network, targeting 200 partners across India to ensure strong market presence.

To amplify the launch, Lux Group has roped in popular actor Shraddha Kapoor as the face of Pynk, supported by a marketing investment of up to $3.125 million. The group’s confidence in its expansion strategy reflects a blend of market insight, creative branding, and strong retail experience.

In parallel, the flagship brand Cozy is projected to achieve a $125 million revenue mark, making it the first in its category to do so within the mid-premium segment. With focused planning and a progressive approach, Lux Group envisions a powerful growth journey in both men and womenwear, guided by innovation and broad market appeal.